E-commerce
US POLO APP
The US Polo App is a mobile fashion e-commerce platform that allows users to explore and shop the brand’s apparel and accessories. This conceptual redesign focuses on simplifying navigation, improving product discovery, and creating a more intuitive, modern shopping experience while maintaining the brand’s premium identity.
My Role
UX/UI Designer
Duration
1 Day
Tools
Figma, Pexels, Stitch
Overview
The US Polo Assn. Mobile App Redesign is a conceptual UI/UX prototype created to explore improvements in mobile fashion shopping. The project focuses on redesigning key screens to enhance navigation, product discovery, and visual consistency, rather than delivering a complete end-to-end solution.
This prototype was designed as a portfolio exploration to demonstrate design thinking, interface clarity, and mobile commerce UX principles. It does not represent a finalized or production-ready application.
Objective
The objective of this project was to design a conceptual UI/UX prototype for the US Polo Assn. mobile app that explores ways to improve the mobile shopping experience. The focus was on simplifying navigation, enhancing product discovery, and creating a clean, visually consistent interface that aligns with the brand’s premium identity.
Design Concept
The design concept focuses on creating a clean, brand-aligned, and intuitive shopping experience by combining minimal layouts with strong visual hierarchy and modern UI elements.
Results
As a conceptual portfolio project, the US Polo App prototype focuses on demonstrating fashion e-commerce UX and UI thinking rather than real-world metrics. The design explores how a premium lifestyle brand could deliver a clean, intuitive, and engaging shopping experience, making product discovery, selection, and checkout more effortless for users.
